Sustainability in healthcare is no longer a quiet conversation—it’s a critical dialogue shaping the future of the industry. Oliver Healthcare Packaging began engaging in this discussion, but needed a unified message to clearly communicate its stance of making sustainability a central part of its mission.

That’s where we came in.

Oliver needed a message that truly reflected the steps they’ve taken, and will continue to take, to reduce waste and protect both patients and the planet. No fluff, no overpromising—just an honest, impactful approach.

We tapped into what Oliver truly stands for—protection that’s both purposeful and precise—to develop the “Designed to Protect” campaign. The messaging strikes an emotional chord while reinforcing the company’s technical expertise in healthcare packaging.

The campaign’s response was overwhelmingly positive. So much so that Oliver is expanding “Designed to Protect” into a larger brand platform. Because when it comes to healthcare and sustainability, protection is what really matters.