To introduce BoldAge’s new subsidiary – Heartland PACE – to the community in Evansville, Indiana, BoldAge turned to Munroe for a campaign that would breakthrough and create awareness of the innovative Program for All-inclusive Care for the Elderly (PACE).

Our campaign, ‘Everything to Thrive’, tells the story of Heartland PACE through the perspective of the participants and their families. Handwritten notes, first-person testimonials and photos of everyday life help to define Heartland PACE as more than just a series of healthcare services. Rather, Heartland PACE is a vital, vibrant part of daily life–an enabler for older adults to live a full, rich life, independently, in their own community, with a fully functioning and personalized support network that provides for both physical and emotional needs.

An immediate success, “Everything to Thrive” helped Heartland PACE not only stand out in a crowded and sometimes sterile marketplace, but also foster deeper connections across the entire community.