Move over, Pumpkin Spice. QuickChek coffee lovers have got news for you. When it comes to the most craveable, coveted coffee flavor of the year, it’s actually QuickChek’s Kris Kringle.

This seasonal fan favorite is so beloved, fans have insisted that QC bring it back for a special “Christmas in July” appearance each year. This July, QuickChek thought everyone could use a little break from the craziness of 2020. So we teamed up to create a fun, memorable, repeatable campaign that let folks know that they could get their favorite coffee and iced coffee flavor as a coffee,  a latte, a smoothie, a macchiato, a cappuccino—literally all the ways. Just one more way that QuickChek brings joe to the world.