An iconic building more than 100 years old, the Wanamaker Building had long been known for its retail prominence and prestige, but few people knew that it also offered the ideal commercial office spaces. So the owners of this landmark property asked for our help evolving its identity and positioning to attract the fresh energy of creative and technology firms. To achieve this, we positioned the brand as “Space that inspires,” conveying to the world that the Wanamaker Building is proud to embrace its past while nurturing future generations of innovators and creative thinkers.