In the past decade, tech-driven alternatives to conventional brokerage firms have transformed the residential real estate industry. While an exciting step forward for consumers, most of these platforms were created without essential nuance and insights from agents, leaving much to be desired for brokers and buyers alike. Leveraging the most comprehensive data in the market, leading-edge technology and the expertise of respected industry leaders, homegenius built a better business model that made their agents the smartest people in the room. Which is why they turned to the creative minds at Munroe to strategize, develop and execute an aggressive agent acquisition growth campaign.
homegenius
Our Role
Strategy
Creative
Digital
Social
Video
Media
Analytics
This isn’t the first time Agents would be promised something better. So we knew we had to make them take note that this isn’t just the same old promise made in a new way. This is something they’ve never seen before.
This is homegenius. Built by Agents. For Agents.
The campaign is simple, striking and bold. It’s as arresting as homegenius is disruptive. And it’s all done with a polish and confidence that tell prospective agents this is the real deal.
Our campaign launch took a laser-targeted 360 approach – integrating print, digital and social media advertising and leveraging data to maximize reach and recency.
Bold, sophisticated and scalable, our campaign helped homegenius challenge the conventional wisdom of traditional real estate brokerages and offer agents something infinitely better.
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